7 Ways to Influence Google Results with Search Preferences

The typical Google search engine user probably never navigates away from the home page or first search result page (SERP) when conducting a search. This means that many are unaware of the possibility of personalising search results by editing their search preferences. For example, considering that over 70% of users never view search results … Continue Reading ››

Landing Pages Are Powerful – Here’s Why You Should Start Using Them

A landing page, otherwise known as a 'squeeze page', is a standalone webpage with a single, focused objective. It typically includes an offer, along with a form to capture visitors' contact information and a call-to-action. One of the best ways to convert strangers and fans into business prospects online is by using landing … Continue Reading ››