Internet search engines such as Google, Yahoo, Bing, Ask, Randex, Baidu and so on are becoming increasingly important in the world today. In addition to bloggers and Web administrators, businesses and organisations are beginning to take serious notice of their usefulness. One area of particular interest to small and local businesses is search engine optimisation (SEO).
SEO can be described as the process of gaining quality Web traffic or visitors to a Website through a search engine. Although there are several ways of increasing the volume of traffic to a site, the benefits of organic visitors from the likes of Google and Bing cannot be over-emphasised. Search engine traffic has the potential of bringing targeted traffic to a site because the majority of referrals are actually looking for specific information or services.
This Weblog, SEO Gaffer will therefore assist those who are interested in getting their fair share of the millions of search engines users from around the world through regular posting of expert articles, tutorials and information on SEO tools, techniques and reviews by various authors and contributors. Don’t be left behind, subscribe to SEO Gaffer so that you will no longer miss out on new advertising, marketing and search engine optimisation information and updates.
How important do you think search engine optimisation has become in our society today?