Internet marketing usually requires a focus on finding ways to let your subscribers know about good value offers. Even though social networking sites are growing in popularity each day, email is still the best option available to you when it comes to keeping communication lines open between you and your subscribers. However, you will still need to focus on your email deliverability rate. For example, you might create the best email marketing campaigns and see it fail just because your email wasn’t delivered. In the following article, therefore, we shall be looking into three effective tips to help you make sure your emails are delivered to the recipients.
First and foremost, you can use the help of your subscribers to fight this problem. In other words, ask your new subscribers to add your email to their address book so that you get on their white list. You are automatically added to their safe list this way. You can ask your subscribers to take this step as soon as they sign up to your list, even if half of them do so, it’ll help you in a big way. And if your subscribers are actually looking forward to the kind of content you’re sending, the majority will add your email to their address book. The results you will see might just surprise you with this simple technique that is often ignored by internet marketers.
Secondly, if you do not want subscribers to mark your email as spam and throw it away, then send your emails on the right days. Basically, Tuesdays and Wednesdays are the best days to send out emails. This is because on Mondays subscribers are just starting their workweek. On Fridays they are getting ready for the weekend. So you want your subscriber’s full attention when you send out your email, which is why these days are the best in a week. Do not make the mistake of sending emails on the weekend. This is because people basically don’t want to respond to work related emails during the weekends. Only send them on weekdays and you should be okay.
Finally, the likelihood of graphics being blocked makes using a lot of them a bad idea and we haven’t even mentioned the fact that graphics will slow down your email. Use them sparingly at best. Most readers will delete an email that is overwhelming to the visual senses. So then, we have now given you some tips for avoiding the proverbial email black hole. The above information is of course only a short list to get you started, there are also many other considerations. Do some research before jumping in with both feet and use the above tips for great success.