If you’ve been around Internet marketing for any length of time you know how important traffic is. It doesn’t matter at all how beautiful your website happens to be or how amazing your sales letter is – if you don’t have targeted traffic no one will know. Marketers still tend to favor ezine advertising for driving traffic to their sites despite the wide range of options that are available.
Placing solo ads in ezine publications that are related to your niche will enable you to reach out to your target market for a low cost. A big budget isn’t necessary to achieve this. There are new products being launched all the time for example Clickbank Gamers that will benefit from Advertising.
Your primary objective is to make the audience excited about what you have to offer. If you can’t convey this sense of excitement the odds are that the experience will fall short of your expectations. This is why it’s important to believe in the product you’re promoting. You need to make your excitement for the product cross over to the subscribers. Pour out your own emotions into writing the ad and it will be so much easier. This will help convince your audience faster than any other new method on the market. If you’re not good at copywriting, you should outsource it to someone who can do it.
The ezine you place your ad in will be very important, as it can also affect your conversion rates. Don’t just pick any ezine within your niche; do the research to check if their subscribers are targeted to your offer.
The ezine you choose needs to be an exact match for your offer’s primary niche. For example, if your product is all about dog training, choose an ezine that is a narrowly focused match for dog training. Don’t think that a broad ‘dog accessories’ ezine will give you the same response rates, as this is a far broader niche. The more targeted the ezine you choose is, the better results you’ll see from your ad.
A factor you shouldn’t ignore with solo ads is testing some different subject lines to see what kind of responses they receive. The right subject line can increase the number of people opening that email. Emphasize your subject line and be sure it stands out and you’ll be rewarded with a healthy open rate. Your email’s subject line here is crucial because if your ad doesn’t get opened and read, the conversions will fall. Try to think of your subject line as the main title, which should entice readers to open the email and learn more. Your ad’s impact will be much higher with a strong subject line.
Solo advertising can be a very effective tool for internet marketers, so it’s something you should use to promote your business. Every solo ad that you post must be done after you do your background search and know for sure what you’re doing. Solo ads are not that difficult to figure out, as if you’ve done any other type of advertising in the past, the rules are basically the same. The more time you take to research your target market, and the places you advertise, the better your results will generally be. If you have no experience with ezine advertising, it’s best to get your feet wet and give it a try; don’t be afraid to make a few mistakes.