Google Adds Penguin to it’s Core Algorithm: What it Means for You

Following the launch of Google Penguin in 2012, Google has announced a rare/major algorithm update as part of its page ranking signals. Consequently, Penguin is now one of over 200 signals which include quality fresh content, location, mobile friendliness, and PageRank.

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Specifically, the implications of the Penguin update are as follows.

Real-time refresh: In the past, sites affected by Penguin have been updated periodically. This meant that if your site was punished by Penguin and you make the recommended changes/correction, you would still have to wait until the next Google algorithm and site re-crawl to have the ban lifted. Now, Penguin’s data will be refreshed in real time, so you won’t have to wait that long to observe changes.

Specific targeting: Penguin is now more granular which means that rather than affecting the ranking of a whole site, individual pages will be devalued based on spam signals. So, gone are the days when Penguin punishes every page on a website for the sins of one.

Penguin Verdict

A long-awaited update which should bring Google up to speed with the fast-changing nature of the Internet. Should also go a long way to appease a lot of webmasters who have been on the receiving end of the unforgiving Penguin in recent years.

Note that this update has been launched in ALL languages.

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